REI Co-op is one of the best-known outdoor retailers in the United States, offering equipment, clothing, footwear, accessories, and services for hiking, camping, running, cycling, climbing, snow sports, travel, and other outdoor activities. Unlike a traditional retailer, REI operates as a consumer cooperative, with members at the center of its business model.
Founded in 1938 by 23 outdoor enthusiasts, REI has grown from a small cooperative selling climbing equipment into a major specialty outdoor retailer. Today, REI says it has more than 25 million members and continues to focus on helping people get outside through products, expert advice, classes, rentals, used gear, and outdoor experiences.
What Is REI Co-op?
REI stands for Recreational Equipment, Inc. It is a consumer cooperative specializing in outdoor recreation.
The company offers products for activities such as:
Hiking
Camping
Backpacking
Running
Cycling
Climbing
Snowboarding
Skiing
Water sports
Travel
Fitness
Outdoor recreation
REI sells products from many outdoor brands while also developing its own REI Co-op products. It also operates Co-op Cycles, its own cycling brand.
The retailer's approach goes beyond simply selling products. Customers can also access expert advice, classes, events, rentals, repair services, and used gear through the REI ecosystem.
The History of REI
REI was founded in 1938 when 23 friends came together with a shared interest in outdoor recreation.
The cooperative initially focused on making climbing equipment more accessible. Over time, it expanded into a much broader outdoor retailer.
The cooperative model remains an important part of the company's identity. REI says its members are central to the organization and can participate in shaping the cooperative.
Today, REI serves millions of outdoor enthusiasts through stores, e-commerce, services, educational resources, and outdoor programs.
REI Outdoor Gear
Outdoor equipment is at the heart of REI's product assortment.
The retailer offers gear for short day trips as well as longer outdoor adventures.
Popular categories include:
Tents
Sleeping bags
Backpacks
Camping cookware
Hiking poles
Headlamps
Outdoor furniture
Water filters
Hydration systems
Navigation equipment
Climbing equipment
Snow gear
Travel accessories
Choosing outdoor gear depends heavily on the activity and environment.
A backpack for a short day hike may have very different requirements from a pack designed for multi-day backpacking. Similarly, a summer camping tent may not be appropriate for winter conditions.
Hiking Gear
Hiking is one of the most popular outdoor activities supported by REI.
Hikers can find products such as:
Hiking shoes
Hiking boots
Hiking pants
Hiking shirts
Rain jackets
Backpacks
Trekking poles
Water bottles
Hydration packs
Navigation equipment
Hiking socks
Outdoor accessories
When selecting hiking gear, shoppers should consider terrain, distance, weather, weight, durability, and expected frequency of use.
For example, lightweight equipment may be particularly useful for long-distance hikers, while additional protection may be more important for rugged terrain.
Camping Equipment
REI has a large selection of camping equipment designed for different outdoor experiences.
Camping categories can include:
Tents
Tents range from compact backpacking models to larger family camping shelters.
Sleeping Bags
Sleeping bags are available for different temperatures and environments.
Sleeping Pads
Sleeping pads provide insulation and cushioning while camping.
Camp Furniture
Chairs, tables, cots, and other products can make traditional camping more comfortable.
Camp Cooking
Outdoor cooking products can include camp stoves, cookware, utensils, and food-storage accessories.
When choosing camping equipment, shoppers should think about how far the gear needs to be carried, expected weather, group size, and trip length.
Backpacking Gear
Backpacking requires a different approach to equipment because weight and packability become particularly important.
Common backpacking products include:
Lightweight tents
Sleeping bags
Sleeping pads
Backpacking backpacks
Compact cooking systems
Water filtration systems
Lightweight clothing
Trekking poles
Navigation tools
Experienced backpackers often pay close attention to the weight of every item because carrying unnecessary equipment can make long-distance trips more demanding.
REI Clothing
REI sells clothing designed for outdoor activities and everyday active lifestyles.
Categories include:
Hiking clothing
Running clothing
Camping apparel
Rainwear
Fleece
Base layers
Insulated jackets
Travel clothing
Outdoor pants
Shorts
T-shirts
Activewear
Outdoor clothing can be selected according to temperature, weather, activity level, and expected exposure.
Layering is particularly useful for changing weather conditions. A base layer can manage moisture, an insulating layer can provide warmth, and an outer shell can offer protection from rain and wind.
REI Footwear
Footwear is another important part of REI's outdoor assortment.
Customers can shop for:
Hiking boots
Hiking shoes
Trail-running shoes
Running shoes
Approach shoes
Sandals
Snow footwear
Casual outdoor footwear
The right footwear depends on the activity.
Hiking boots may provide more structure and protection, while trail-running shoes generally emphasize lighter weight and movement.
Fit should be a major consideration. Shoppers should pay attention to toe room, heel security, width, cushioning, and comfort.
REI Running Gear
REI also serves runners who train both on roads and trails.
Running products can include:
Running shoes
Running shorts
Running tights
Performance shirts
Running jackets
Hydration vests
Running socks
Headlamps
Running accessories
Trail runners may require footwear with more specialized traction and protection than shoes intended for paved surfaces.
For long-distance running, hydration and lightweight clothing can also become important considerations.
Cycling at REI
Cycling is another major category.
REI offers bicycles, cycling apparel, helmets, components, accessories, and equipment.
Its Co-op Cycles brand is REI's own cycling brand. The company's cycling assortment can cover different types of riding, including recreational cycling, road riding, mountain biking, commuting, and other activities.
Cyclists can also shop for:
Bike helmets
Cycling shoes
Gloves
Bike lights
Locks
Pumps
Repair tools
Bags
Water bottles
Cycling clothing
Safety equipment such as helmets and lights can be especially important for riders using roads or trails in low-visibility conditions.
Climbing and Snow Sports
REI also carries specialized equipment for climbing and winter activities.
Climbing products can include harnesses, climbing shoes, ropes, carabiners, helmets, and other technical equipment.
Snow sports can include skiing, snowboarding, winter clothing, boots, goggles, gloves, and other cold-weather products.
Technical outdoor equipment should be selected carefully because appropriate fit, compatibility, and product specifications can be critical.
Beginners may benefit from expert guidance before purchasing highly specialized equipment.
REI Membership
One of REI's major differences is its cooperative membership system.
Anyone can join REI Co-op. REI currently lists a one-time lifetime membership fee of $30. Members receive access to benefits such as special offers, member pricing on selected services and events, and the Co-op Member Reward.
REI says eligible full-price Co-op purchases typically earn an estimated 10% annual Co-op Member Reward, although the reward is not guaranteed and exclusions apply. Rewards are generally issued in March following the year in which they were earned.
The reward system can make membership particularly relevant to people who shop regularly at REI.
REI Deals and Sales
REI regularly runs promotions and seasonal sales.
Shopping opportunities can include:
Seasonal sales
Member-only offers
Clearance
Outlet deals
Special promotions
Product launches
Holiday events
Anniversary promotions
REI's annual Anniversary Sale is one of its major shopping events. In 2026, REI reported that nearly 20 million members and customers visited its stores and website during the Anniversary Sale.
However, shoppers should still compare product specifications and prices rather than purchasing simply because an item is discounted.
REI Outlet
REI also provides opportunities to purchase discounted products through its outlet and sale selections.
Outlet and clearance products can be useful for shoppers who are flexible about colors, previous-season designs, or available sizes.
One important consideration is that REI's Co-op Member Reward does not apply to several discounted categories, including outlet, sale, clearance, discounted, and used gear.
REI Rentals
Outdoor gear can be expensive, particularly for beginners who are not sure how frequently they will participate in an activity.
REI offers rental services as an alternative to purchasing certain equipment.
The company says it rents nearly everything needed for outdoor adventures and that members can save up to 33% on rentals.
Renting can be useful when someone:
Is trying an activity for the first time
Needs equipment temporarily
Does not have storage space
Wants to test equipment before buying
Is traveling and does not want to transport bulky gear
REI Re/Supply Used Gear
REI has also developed Re/Supply, its used gear marketplace.
Through the program, members can purchase used outdoor equipment and trade in gear they no longer use.
REI says the program helps keep products in circulation and supports a more circular approach to outdoor equipment. In its 2026 Product Impact Standards update, the company said Re/Supply sells more than one million used items annually.
Used gear can provide an alternative for shoppers who want lower-cost equipment or want to extend the useful life of products.
As with any used product, customers should inspect condition, specifications, compatibility, and remaining useful life before purchasing.
REI Sustainability
Sustainability is a significant part of REI's product strategy.
The company introduced comprehensive product sustainability standards in 2018 and continues to update them.
In 2026, REI announced updated Product Impact Standards focused on product durability, quality, inclusion, and representation. The updated standards place greater emphasis on products lasting longer and reducing waste.
The company's sustainability-related approach includes areas such as:
Product durability
Responsible materials
Longer product life
Used gear
Repair
Rentals
Fair manufacturing practices
REI also says its sustainability standards apply across the brands it sells, with the goal of raising expectations throughout the outdoor industry.
REI Classes and Events
REI provides educational opportunities through classes and events.
These can help people develop skills and confidence before heading outdoors.
Topics can include areas such as:
Hiking
Camping
Backpacking
Navigation
Outdoor skills
Fitness
Cycling
Climbing
Local recreation
REI describes its classes as a way to provide hands-on guidance and connect people with other members of the outdoor community.
For beginners, educational programs can be particularly useful because choosing the right equipment is only one part of preparing for an outdoor activity.
REI Expert Advice
Another major feature of REI's business is educational content.
The company publishes guides and recommendations designed to help customers understand outdoor equipment and activities.
This can help shoppers compare products based on actual use rather than simply choosing based on brand or appearance.
Expert advice can cover areas such as:
How to choose hiking boots
How to select a backpack
Camping checklists
Running equipment
Outdoor clothing
Trail preparation
Gear maintenance
How to Shop Smart at REI
Shopping for outdoor equipment can become expensive, so a few strategies can help.
1. Start With the Activity
Think about what you actually plan to do.
Someone hiking local trails does not necessarily need the same equipment as someone preparing for a multi-day expedition.
2. Consider Weather
Outdoor conditions can change quickly.
Rain protection, insulation, sun protection, and breathable fabrics may all be relevant depending on the environment.
3. Prioritize Fit
Footwear and clothing should be comfortable and appropriate for movement.
4. Consider Weight
For backpacking and long-distance activities, lighter gear can be valuable.
5. Compare Durability
A product that costs more but lasts significantly longer may provide better long-term value.
6. Look at Used Gear
Re/Supply can provide another option for shoppers who are comfortable buying used equipment.
7. Consider Rentals
Renting can be a practical way to test an activity before investing in expensive equipment.
REI Brands
REI sells products from numerous outdoor brands while also offering its own REI Co-op products.
Its in-house product development includes outdoor clothing, equipment, and accessories. REI says its teams test its own products outdoors with members and employees in real conditions.
Co-op Cycles is another REI-owned brand focused on bicycles and cycling products.
The broader assortment includes products from established outdoor, footwear, apparel, camping, climbing, cycling, and fitness brands.
REI and Outdoor Communities
REI's business model places significant emphasis on outdoor communities.
The cooperative says employees, members, communities, and partners work together around access to outdoor recreation and stewardship.
The company also operates the REI Cooperative Action Network and supports programs related to outdoor access, environmental initiatives, and community activities.
Its approach means the brand is positioned not only as an outdoor retailer but also as an organization connected to outdoor participation and recreation.
The Future of REI
The outdoor retail industry is changing as consumers become increasingly interested in experiences, sustainability, fitness, wellness, and travel.
REI's current strategy includes several areas that could shape its future:
Outdoor gear
Sustainable products
Used equipment
Rentals
Repair
Digital shopping
Expert advice
Classes and events
Outdoor experiences
Inclusive product design
The company's 2026 product standards emphasize durability and longer product life, while Re/Supply and rental programs create alternatives to buying new equipment for every adventure.
REI has also continued developing new products through its in-house teams and introducing seasonal collections across hiking, camping, running, and other outdoor activities.
Conclusion
REI Co-op has developed from a small cooperative founded by 23 outdoor enthusiasts into a major specialty outdoor retailer with millions of members and a broad ecosystem of products and services.
Customers can find hiking clothing, camping equipment, running shoes, backpacks, cycling products, climbing gear, winter apparel, outdoor accessories, and products from numerous outdoor brands. REI also offers its own REI Co-op products and Co-op Cycles bicycles.
Beyond traditional retail, REI offers membership rewards, rentals, classes, expert advice, repair services, and its Re/Supply used-gear marketplace.
For shoppers, the best approach is to choose products according to the activity, environment, fit, durability, and frequency of use. Comparing new, discounted, used, and rental options can also help customers find equipment that matches their needs and budget.
Whether someone is preparing for a weekend camping trip, starting a hiking hobby, training for a trail run, planning a cycling adventure, or simply looking for outdoor clothing, REI provides a broad range of products and resources for exploring life outside.
Frequently Asked Questions
What is REI?
REI, or Recreational Equipment, Inc., is a consumer cooperative specializing in outdoor gear, clothing, footwear, equipment, and outdoor-related services.
When was REI founded?
REI was founded in 1938 by 23 outdoor enthusiasts who wanted to make climbing equipment more accessible.
What does REI sell?
REI sells hiking, camping, backpacking, running, cycling, climbing, snow sports, travel, fitness, and other outdoor products.
How much does REI membership cost?
REI currently lists a one-time lifetime membership fee of $30.
What is the REI Co-op Member Reward?
REI says eligible full-price Co-op purchases typically earn an estimated 10% annual Co-op Member Reward, although the reward is not guaranteed and exclusions apply.
Does REI sell used gear?
Yes. REI operates Re/Supply, where members can buy used gear and trade in equipment they no longer need.
Does REI rent outdoor equipment?
Yes. REI offers gear rental services, and the company says members can save up to 33% on rentals.
Does REI have its own brand?
Yes. REI develops and sells products under the REI Co-op brand and also operates Co-op Cycles for bicycles and cycling products.
Does REI offer outdoor classes?
Yes. REI offers classes and events providing hands-on guidance and outdoor education.
What are the best times to look for REI deals?
REI runs different promotions throughout the year, including seasonal sales, member promotions, clearance opportunities, and its annual Anniversary Sale. Specific offers and dates change from year to year.
